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Aged care that's personal:  Brand Advertisement

Meet Janet

Janet is the inspiration behind Anglicare's residential aged care brand advertisement. 

In 2024, Anglicare's marketing team engaged Humble Productions to create a bespoke video for each of their 23 aged care homes. This process involved interviewing residents, family and staff at each of the homes, to understand what they loved about their community.

What emerged, were beautiful true stories of care, joy and friendship which revealed a positive side of aged care that had to be shared. What was initially a project to create 23 videos, evolved into an entire marketing campaign.

To launch the new Aged care that's personal campaign for 2025, Anglicare's marketing team created an advertisement which shares the emotional journey families experience when someone is moving into aged care.

Inspired by one of the real-life stories captured during an interview, Humble Productions created a moving video that shares the story of Janet who loves to play the piano. A lady who didn't want to leave her passion behind and who now brings connection and joy to many.

To watch this beautiful 90sec video, click below.

Anglicare acknowledges Aboriginal and Torres Strait Islander peoples as the original and ongoing custodians of the lands and waters on which we live and work.

Inspired by the gospel of reconciliation in Jesus Christ, Anglicare's vision for reconciliation is a nation in which Australia's First Peoples are restored in dignity, respect, empowerment and opportunity.